Daytona is pleased to announce its first participation in Milano Design Week’s Fuori Salone
On the occasion of Fuori Salone 2021 and celebrating Milan, Made in Italy furniture brand Daytona opens its door as a hub for creativity to support the dynamism of the city and the contemporary design scene.
An Italian heritage story, Daytona, began as part of the Signorini & Coco group, forefront of Italian design and innovation, it champions community and working alongside leading Italian designers to create luxurious furniture pieces to bring Italian elegance to your home.
The new showroom located just a few minutes walking distance from Milan’s city center, will permit audiences to conveniently access Daytona’s trademark high quality raw materials including leather, brass and marble as well as their attention to detail that furthers their rich narrative of traditional Italian craft and innovative techniques. Daytona is faithful to honoring Italian traditions through quality but always looking to the future through the exploration of new artistic language.
From September 4th through September 10th, Daytona presents its newly designed space showcasing two new exclusive pieces, CAM a sculptural mirror and Milan an elegant sideboard cabinet by Tommaso Spinzi, displaying his signature visionary designs connecting with the universe of engines, mechanical precision and speed. Set in dialogue with Spinzi’s designs, Dainelli Studio, the acclaimed Italian design studio helmed by Leonardo and Marzia Dainelli will present some of its signature furniture pieces including the Roger Sofa, the DL02 chair, and the Giza Armchair.
A curated space designed by Spinzi to not only showcase Daytona’s passions but also bring in other creatives to reflect their vision, including the young artist Marta Mez who will create a one of a kind painting paying tribute to the city of Milan. The result, Daytona creates a refined setting to inspire design aficionados and experts alike. Daytona is a creative fusion where art and design come together.
“Daytona represents the evolution of a long family history of dedication, passion and tradition. A challenge of the third generation, which believes in innovation, diversity and contamination as key elements in creating a strong and recognizable identity.” – Cecilia Coco (Marketing & Communication Manager of Daytona).
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Saturday, September 4th – Friday, September 10th
Opening hours: 10AM – 7PM
Via Alberico Albricci 9
20122 Milano IT