With over 300,000 attendees and a significant percentage of international visitors—68% of the total—arriving from 151 countries (Cit. Maria Porro), the event held at Rho Fiera reaffirmed its central role for the furniture sector and the entire Italian supply chain.

A unique opportunity to meet partners and clients, as well as to establish new connections and relationships during Milan’s flagship week dedicated to design.

Daytona Home recorded strong attendance and enthusiasm at its stand.

The space, defined by aerodynamic lines and curves, was designed to offer an immersive experience within the architectural world of Carlo Scarpa.

Casa Daytona drew inspiration from his art, blending the work of one of the world’s greatest architects with the evocative hues of legendary Daytona Beach, when races were held on the sand.
A natural circuit made possible by a beach constantly shaped by the tides, where earth tones blended in perfect harmony—beige, terracotta, and brown.

From the furnishings—featuring the new 2025 collection, entirely new pieces, and reinterpreted iconic items—to their colors and finishes, everything was dedicated to telling the story of The Race of Shapes: a dialogue between design, aerodynamics, and speed.

In particular, the new collection, designed by Pulina Exclusive Interiors, unfolded across three settings: living, dining, and night.

Alongside the Lee sofa and the Steve, Fritz, and Bernie coffee tables—already best sellers since their debut at Index Riyadh—the Earl armchair, with its organic shape, and the brand-new René lounge chair, whose seat and base are inspired by the automotive world, were highly appreciated.

The new Devlin bookcase stood out for its innate ability to blend aesthetics, design, and functionality.

The Curtis table was a crowd favorite, offering the chance to experience its stunning material composition of marble, metal, and leather firsthand, accompanied by the iconic Mya chair by Dainellistudio.

The Colin bed, paired with the Frey bench, Maxime vanity, Ben pouf, and Toby nightstands, represented an entirely new and exclusive ensemble.

The Black Jack modular sofa, by Officina Daytona, was also presented in a renewed version.

To further enhance the elegance and prestige of the collection, Daytona collaborated with high-profile partners such as artist Uli Weber, whose photographic works, curated by the Kooness gallery, inevitably captured the eyes and attention of visitors.

Moreover, the contribution of Telerie Spadari Milano for textiles and plaids proved invaluable, thanks to a selection of top-quality products in refined tones.

Daytona also showcased leather accessories from the company Cassigoli on its furnishings, with which it shares Tuscan roots, offering selected, exclusive, and sophisticated items.